Days of unlimited
knowledge
knowledge
Worldwide speakers
Guests
This grandiose event offers you the opportunity to network with the best in the industry and learn from 30 top-speakers who will share their invaluable knowledge in the fields of permanent make-up, SMP, areola, camouflage and medical cosmetics as well as marketing and social media, including TikTok and sales strategies.
3
30
100+
What is the
BEAUTY AWARD?
BEAUTY AWARD?
Our organizers
Welcome to my page for the Beauty Award Dubai 2025!
My name is Svetlana, founder of the Permanent Beauty Academy in Germany. With over 19 years in the beauty industry and 12 years in permanent makeup, I'm delighted to host the Beauty Award in Dubai for the second time.
Ensuring all congress participants feel comfortable is my priority. Therefore, I've selected an exclusive venue in the heart of Dubai, where luxury and guest well-being are paramount.
Should you have any questions, I'm always available. Feel free to contact me directly for information about the Permanent Championship or the Congress.
I look forward to meeting you in person soon!
My name is Svetlana, founder of the Permanent Beauty Academy in Germany. With over 19 years in the beauty industry and 12 years in permanent makeup, I'm delighted to host the Beauty Award in Dubai for the second time.
Ensuring all congress participants feel comfortable is my priority. Therefore, I've selected an exclusive venue in the heart of Dubai, where luxury and guest well-being are paramount.
Should you have any questions, I'm always available. Feel free to contact me directly for information about the Permanent Championship or the Congress.
I look forward to meeting you in person soon!
SWETLANA
KEIST
KEIST
Main organizer
A producer, international organizer and managing director of the company APLANDUBAI, as well as the founder of international fashion weeks and DJ OksiOMa.
With over 15 years of experience in the event industry, she has organized numerous beauty conferences, business forums, beauty contests and fashion shows in the United Arab Emirates, Georgia, Turkey and Russia.
With over 15 years of experience in the event industry, she has organized numerous beauty conferences, business forums, beauty contests and fashion shows in the United Arab Emirates, Georgia, Turkey and Russia.
Malashkevich
Oksana
Coordinator and organizer in Dubai
Our SPEAKERS
PMU artist has been working in the industry since 2015 and combines her expertise in visual arts with passion for permanent make-up. She has conducted over 30 masterclasses, performed more than 10,000 procedures and trained over 1,000 students worldwide.
Career highlights:
Career highlights:
- Speaker at the Shanghai CBE 2016
- Creator of the "Man Lips Blush" technique
- Awarded as the Best Lip Blush Trainer in Tunisia (2022-2023)
- Juror at several international events, including Doré World Diamond Beauty Dubai and WULOP Dubai
Ekaterina Boyko
AMBASSADOR
- World Champion WULOP 2021
- Champion of the UAE and four-time champion of Belarus
- Winner of the online competition IBV, Kiev
- Laureate of the Global Permanent Competition, Moscow
- Among the top 10 at the WORDWIDE_EYEBROWSFESTIVAL, Rotterdam
- Awarded as TOP 100 Champion of the CIS countries and Russia, Sochi
- FIRST COACHES AWARD, Dubai 2025
- Speaker at WULOP and international conferences
- Developer of the techniques Magic Brows and Silk Lips
- Coach for Champions
- Living in Dubai
Victoria Zemlikova
AMBASSADOR
- Pigment developer and expert for predictable color results in permanent make-up.
- Founder of the Smartyline brand for PMU pigments.
- Author of comprehensive pigmentology training programs in Russian and English.
- An industry researcher with over 500 tests on pigment formulations.
- An international authority with more than 3,000 trained professionals.
- Provides knowledge of color accuracy for consistent results.
- Training in the selection and application of permanent make-up pigments.
Polina Sonntag
PRIME - SPEAKER
- Founder of the global company AS COMPANY
- Creator of certified products for masters of permanent makeup and tattoo industry
- Developer of a personalized cartridge system
- Master trainer with more than 10 years of experience (Author's coaching course, Basic course, Advanced training)
- Speaker and judge of international congresses
- Author of a methodological guide for beginner masters of PM
- Creator of the AS PIGMENTS and OPIUM COLORS product lines
- Developer of a unique formula and colors in the creation of pigments for permanent makeup
- Collaboration partner with leading experts in the field of PM
- Partner and general sponsor of international congresses and exhibitions
- More than 10 years in the market, with more than 700 representatives worldwide
- 2023 Opening of a large-scale production site for the manufacture of cosmetics
- Founder of THE Congress and THE ONE Championship
- Developer of an intelligent application for PM masters that has no equivalent
Alina Shakhova
PRIME - SPEAKER & SPONSOR
A mother of four and a master with over 18 years of experience in the beauty industry. Her passion lies not only in creating permanent makeup but also in inspiring other masters to grow, develop, and assert themselves.
She is an award winner in international competitions, having secured first place for eyebrows and second and third places for lips. Alexandra has served as a jury member and speaker on stages such as Worlds Germany, WapMua (Dubai), and Grand Prix Kova.
Her mission is to support masters at all levels, from uncertainty to becoming a confident expert with a strong personal brand. She teaches not only the techniques but also how to attract new clients through self-positioning.
Her courses and masterclasses, including "Perfect Lips," help participants grow both as professionals and entrepreneurs. Alexandra takes pride in being part of their journey and supporting them at every step.
Together, we shape the future of the beauty industry in Europe.
She is an award winner in international competitions, having secured first place for eyebrows and second and third places for lips. Alexandra has served as a jury member and speaker on stages such as Worlds Germany, WapMua (Dubai), and Grand Prix Kova.
Her mission is to support masters at all levels, from uncertainty to becoming a confident expert with a strong personal brand. She teaches not only the techniques but also how to attract new clients through self-positioning.
Her courses and masterclasses, including "Perfect Lips," help participants grow both as professionals and entrepreneurs. Alexandra takes pride in being part of their journey and supporting them at every step.
Together, we shape the future of the beauty industry in Europe.
Alexandra Bachmann
SPEAKER
Internationally recognized expert in Scalp Micropigmentation (SMP) and the founder of SMPPRO Academy, Russia’s leading educational platform for advanced SMP techniques. With over 6 years of hands-on experience and hundreds of successful procedures, Elena has trained the majority of qualified SMP artists from all the world.
She is a frequent speaker at international conferences for both permanent makeup professionals and medical communities — including trichologists and hair transplant surgeons. Elena is also the creator of Russia's first certified SMP pigment and the organizer of the country’s first SMP Championship and Conference, featuring global industry leaders as speakers and judges.
In 2025, Elena was invited as a judge for the SMP Championship in Dubai, a testament to her global recognition and contribution to the field. Her unique method of SMP application is currently under patent review and has already shown superior, long-lasting results.
Elena’s mission is to elevate industry standards and empower SMP artists worldwide through structured education, honest mentorship, and innovative tools.
She is a frequent speaker at international conferences for both permanent makeup professionals and medical communities — including trichologists and hair transplant surgeons. Elena is also the creator of Russia's first certified SMP pigment and the organizer of the country’s first SMP Championship and Conference, featuring global industry leaders as speakers and judges.
In 2025, Elena was invited as a judge for the SMP Championship in Dubai, a testament to her global recognition and contribution to the field. Her unique method of SMP application is currently under patent review and has already shown superior, long-lasting results.
Elena’s mission is to elevate industry standards and empower SMP artists worldwide through structured education, honest mentorship, and innovative tools.
Elena Kruglova
SPEAKER
International artist and trainer in the field of permanent makeup.
She has over 300 students worldwide and more than 5,000 satisfied clients who have become close friends.
In the last four years, she has undertaken over 50 trips for masterclasses and collaborations.
❤️How did she achieve this at the age of 27?
She has over 300 students worldwide and more than 5,000 satisfied clients who have become close friends.
In the last four years, she has undertaken over 50 trips for masterclasses and collaborations.
❤️How did she achieve this at the age of 27?
Tatiana Kurteva
SPEAKER
Experienced permanent makeup artist with a particular expertise in lip pigmentation.
Originally trained as an architect, she discovered her passion for permanent makeup in 2022 and has been continuously honing her skills since then. For her, sensually and harmoniously pigmented lips symbolize feminine energy and womanhood, a craft she executes with precision and dedication.
As a mother and wife, she balances family and entrepreneurship while actively investing in her education and business. Her primary goal is to inspire other women and guide them on their path to self-employment through training and professional development.
Originally trained as an architect, she discovered her passion for permanent makeup in 2022 and has been continuously honing her skills since then. For her, sensually and harmoniously pigmented lips symbolize feminine energy and womanhood, a craft she executes with precision and dedication.
As a mother and wife, she balances family and entrepreneurship while actively investing in her education and business. Her primary goal is to inspire other women and guide them on their path to self-employment through training and professional development.
Wilena Ahmad
SPEAKER
is an award-winning master in the beauty industry and the founder of Hamkens Cosmetics. Since 2019, she has been working as a permanent makeup expert, eyelash stylist, and aesthetician, specializing in the ultra-natural hairstroke technique.
She has celebrated significant successes at competitions, winning first place at Worlds Germany in Stuttgart and receiving second place on the international stage in Dubai. These accolades highlight her perfectionism and high artistic standards.
Additionally, she has been invited as a jury member and speaker at various events, including Worlds Germany in Stuttgart and Browista in Düsseldorf. Through her passion for aesthetics and innovation, she sets new standards in the industry.
She has celebrated significant successes at competitions, winning first place at Worlds Germany in Stuttgart and receiving second place on the international stage in Dubai. These accolades highlight her perfectionism and high artistic standards.
Additionally, she has been invited as a jury member and speaker at various events, including Worlds Germany in Stuttgart and Browista in Düsseldorf. Through her passion for aesthetics and innovation, she sets new standards in the industry.
Jenny Hamkens
SPEAKER
Topic: Removal of failed, unattractive, and old pigmentation.
Manufacturer of BB Pigment Remover.
Equipment manufacturer for PMU/Tattoo.
In the PMU sector since 2013.
Over 10 years of experience in removal.
More than 5,000 trained students worldwide.
Manufacturer of BB Pigment Remover.
Equipment manufacturer for PMU/Tattoo.
In the PMU sector since 2013.
Over 10 years of experience in removal.
More than 5,000 trained students worldwide.
Eugen Prieb
SPEAKER
Be a part of the biggest event for beauty professionals in Dubai! Take the opportunity to expand your knowledge, learn new techniques, and exchange ideas with leading industry experts. Registration for lower prices is only possible until August 18st.
Secure your place now.
Secure your place now.
NEW STANDARDS
LOCATION
A neoclassical masterpiece with Arabic architectural elements, reminiscent of a 16th-century Italian palace.
The hotel is located in the cultural district, just 15 minutes from Dubai International Airport and 8 minutes from Burj Khalifa, on the shores of Dubai Bay.
The impressive entrance, featuring the image of Medusa from Pietra di Fiume and Greek-inspired decorations, creates a striking first impression.
Exclusive furniture and fabrics from the house of Versace provide the hotel with a luxurious ambiance. This venue will allow you to fully experience the atmosphere and scale of our event.
The hotel is located in the cultural district, just 15 minutes from Dubai International Airport and 8 minutes from Burj Khalifa, on the shores of Dubai Bay.
The impressive entrance, featuring the image of Medusa from Pietra di Fiume and Greek-inspired decorations, creates a striking first impression.
Exclusive furniture and fabrics from the house of Versace provide the hotel with a luxurious ambiance. This venue will allow you to fully experience the atmosphere and scale of our event.
PAlAZZO VERSAGE DUBAI
Day 2:
Gifts from our sponsors and partners await you.
Price
Coffee breaks and lunch are included in the price.
The second day of the Congress
Day 1:
Opening of the Congress
2 Days of Congress at an exclusive location in Dubai Versace
1600€
SILVER PACKAGE
Day 3:
Gifts from our sponsors and partners await you.
Price
Coffee breaks and lunch are included in the price.
The second day of the Congress
and the gala dinner
and the gala dinner
Day 2:
Opening of the Congress
Day 1:
Networking
3 Days of Congress at an exclusive location in Dubai Versace
2200€
GOLD PACKAGE
SO, WHY WAIT?
SECURE YOUR SPOT NOW!
SECURE YOUR SPOT NOW!
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